In Our
Mobile Planet: United States, Understanding the Mobile Consumer,
Google points out the following on smartphone penetration/usage and
mobile behavior:
2. 50% of all smartphone users use their devices to search the web, and 49% use them for social networking. (HubSpot)
3. 8% of web hits worldwide are from mobile phones. In the US, 25% of mobile Web users are mobile-only. Further, 80% of this traffic will leave if your website isn’t optimized for mobile–a good case for having a mobile-friendly website. (Heidi Cohen)
4. Do some research and consider carefully before investing in design and creation of a mobile app for your business. A quarter of all mobile apps are used only once. (Heidi Cohen)
5. 74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. (Convince & Convert)
6. One in four employees use personal smartphones at work. (Earnest B2B)
7. Almost 40% of social media users access social media content from their mobile phone at least occasionally. (MediaPost)
8. Mobile and video are the two hottest growth areas in marketing. 17% of marketers say they’ve been using mobile marketing for less than a year, while another 17% plan to start using it in the coming year.
The figures are 14% and 10%, respectively, for video marketing. (eMarketer)
9. In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device (SodaHead)
10.Smart phone market reached 50% market share compared to 30% in 2011.
